Geotargeting (analogue zone alarm) is used when actions such as push notifications are not to be triggered at a certain point, but when entering, leaving or staying in defined zones, e.g. in the entrance area of an exhibition. For example, if a festival visitor who has installed the corresponding app enters the festival area and thus the defined radio signal radius, a push notification is triggered on his or her smartphone. This is independent of the point at which he walks through the imaginary fence.